Video Contextualization in DSPs and SSPs![Mariusz Przydatek]()
Introduction Video contextualization is a critical process in programmatic advertising that ensures…
January 03, 2024
2 min
#ssp 3
Deal IDs in Programmatic Advertising![Mariusz Przydatek]()
What is a Deal ID? A Deal ID is a unique identifier used in programmatic advertising to facilitate…
January 03, 2024
1 min
DSP Ad Performance Metrics Sources![Mariusz Przydatek]()
Introduction Demand-Side Platforms (DSPs) obtain real-time data on ad impressions, clicks, and…
January 01, 2024
1 min
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