Context is King: Redefining Yield Management in Decisioned TV Advertising![Alex Rahaman]()
Introduction Connected TV (CTV) advertising has entered a new chapter. What was once a premium…
September 05, 2025
2 min
#ctv 7
Partnerships for Scaling CTV Campaigns![Mariusz Przydatek]()
Introduction IBM Watson Media's OTT capabilities enhance CTV ad delivery in several ways, leveraging…
March 20, 2025
1 min
Top CTV Advertising Trends in 2025![Mariusz Przydatek]()
Introduction: The Rise of Connected TV (CTV) Connected TV (CTV) has become a dominant force in…
March 20, 2025
3 min
ACR Targeting Solutions in AdTech![Mariusz Przydatek]()
Introduction ACR Targeting Solution in the adtech space refers to the use of Automatic Content…
March 19, 2025
1 min
Personalized Content Discovery with AI-Driven EPGs![Mariusz Przydatek]()
Introduction Let's break down how AI can prioritize channels in an Electronic Program Guide (EPG…
March 19, 2025
2 min
Maximize Ad Revenue with Per-Pod Bidding![Mariusz Przydatek]()
Introduction Per-pod bidding improves ad revenue for publishers in several ways, primarily by…
March 17, 2025
2 min
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