Context is King: Redefining Yield Management in Decisioned TV Advertising![Alex Rahaman]()
Introduction Connected TV (CTV) advertising has entered a new chapter. What was once a premium…
September 05, 2025
2 min
#contextual 3
How Metadata Drives Streaming Success![Mariusz Przydatek]()
Introduction The streaming industry is booming, with thousands of new programs added to major…
March 16, 2025
2 min
Brand Suitability Issues and Contextual Advertising![Mariusz Przydatek]()
Introduction The example of Applebee's ad running on CNN next to footage of air raid sirens in Kyiv…
January 04, 2024
1 min
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