#adtech

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Introduction Connected TV (CTV) advertising has entered a new chapter. What was once a premium…

Introduction A digital advertising trader, often referred to as a programmatic media trader, plays a…

Introduction Video contextualization is a critical process in programmatic advertising that ensures…

Introduction In the world of programmatic video advertising, two protocols dominate the landscape…

Introduction Demand-Side Platforms (DSPs) obtain real-time data on ad impressions, clicks, and…

Introduction Martech (Marketing Technology) and AdTech (Advertising Technology) are both crucial…