Brand Suitability Issues and Contextual Advertising![Mariusz Przydatek]()
Introduction The example of Applebee's ad running on CNN next to footage of air raid sirens in Kyiv…
January 04, 2024
1 min
Essentials 10
This section contains essential information about Martech and AdTech.
Deal IDs in Programmatic Advertising![Mariusz Przydatek]()
What is a Deal ID? A Deal ID is a unique identifier used in programmatic advertising to facilitate…
January 03, 2024
1 min
The Power of Ad Pods in CTV![Mariusz Przydatek]()
What is an Ad Pod? An ad pod is a group of ads that play back-to-back within a single commercial…
January 02, 2024
1 min
Martech vs AdTech - Understanding the Difference![Mariusz Przydatek]()
Introduction Martech (Marketing Technology) and AdTech (Advertising Technology) are both crucial…
January 01, 2024
1 min
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