Context is King: Redefining Yield Management in Decisioned TV Advertising![Alex Rahaman]()
Introduction Connected TV (CTV) advertising has entered a new chapter. What was once a premium…
September 05, 2025
2 min
AdTech 6
News from the AdTech space
Partnerships for Scaling CTV Campaigns![Mariusz Przydatek]()
Introduction IBM Watson Media's OTT capabilities enhance CTV ad delivery in several ways, leveraging…
March 20, 2025
1 min
ACR Targeting Solutions in AdTech![Mariusz Przydatek]()
Introduction ACR Targeting Solution in the adtech space refers to the use of Automatic Content…
March 19, 2025
1 min
Video Contextualization in DSPs and SSPs![Mariusz Przydatek]()
Introduction Video contextualization is a critical process in programmatic advertising that ensures…
January 03, 2024
2 min
Understanding Programmatic Video VAST vs. VPAID![Mariusz Przydatek]()
Introduction In the world of programmatic video advertising, two protocols dominate the landscape…
January 02, 2024
2 min
DSP Ad Performance Metrics Sources![Mariusz Przydatek]()
Introduction Demand-Side Platforms (DSPs) obtain real-time data on ad impressions, clicks, and…
January 01, 2024
1 min
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