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Mariusz Przydatek

Mariusz Przydatek

Chief Editor

Mariusz is a Cracow-based transformational technology leader and B2B SaaS innovator, recognized for establishing engineering hubs in the city for companies including StrikeAd, Sizmek, and Amazon. He is the co-founder of TruffleTV, serves as a Board Advisor for Cavai, and holds the position of VP of Software Engineering at MindMics. Additionally, Mariusz applies his extensive experience as the owner of Beowave, specializing in de-risking investments through data-driven Technology Due Diligence.

Expertise

AdTech
Martech
CTV
AI
Coding

Social Media

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How Metadata Drives Streaming Success
Essentials
How Metadata Drives Streaming Success
Introduction The streaming industry is booming, with thousands of new programs added to major…
Mariusz Przydatek
Mariusz Przydatek
March 16, 2025
2 min
Unlocking Value with Lookalike Audiences
Martech
Unlocking Value with Lookalike Audiences
Value Lookalike audiences are a powerful tool in digital marketing, enabling businesses to reach new…
Video Contextualization in DSPs and SSPs
AdTech
Video Contextualization in DSPs and SSPs
Introduction Video contextualization is a critical process in programmatic advertising that ensures…
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