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Mariusz Przydatek

Mariusz Przydatek

Chief Editor

Mariusz is a Cracow-based transformational technology leader and B2B SaaS innovator, recognized for establishing engineering hubs in the city for companies including StrikeAd, Sizmek, and Amazon. He is the co-founder of TruffleTV, serves as a Board Advisor for Cavai, and holds the position of VP of Software Engineering at MindMics. Additionally, Mariusz applies his extensive experience as the owner of Beowave, specializing in de-risking investments through data-driven Technology Due Diligence.

Expertise

AdTech
Martech
CTV
AI
Coding

Social Media

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Maximize Marketing ROI with Customer Lifetime Value (LTV)
Martech
Maximize Marketing ROI with Customer Lifetime Value (LTV)
Understanding and Leveraging Use-Cases in Digital Marketing Customer Lifetime Value (LTV) is a…
Mariusz Przydatek
Mariusz Przydatek
March 19, 2025
3 min
Lead Scoring Algorithm with GA4 Data
Code
Lead Scoring Algorithm with GA4 Data
Simple algorithm that uses Google Analytics data Here is a Python code example for a lead scoring…
Person-Based Viewership Data Challenges
Essentials
Person-Based Viewership Data Challenges
Introduction The issue with person-based viewership data primarily revolves around privacy concerns…
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