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Mariusz Przydatek

Mariusz Przydatek

Chief Editor

Mariusz is a Cracow-based transformational technology leader and B2B SaaS innovator, recognized for establishing engineering hubs in the city for companies including StrikeAd, Sizmek, and Amazon. He is the co-founder of TruffleTV, serves as a Board Advisor for Cavai, and holds the position of VP of Software Engineering at MindMics. Additionally, Mariusz applies his extensive experience as the owner of Beowave, specializing in de-risking investments through data-driven Technology Due Diligence.

Expertise

AdTech
Martech
CTV
AI
Coding

Social Media

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ACR Targeting Solutions in AdTech
AdTech
ACR Targeting Solutions in AdTech
Introduction ACR Targeting Solution in the adtech space refers to the use of Automatic Content…
Mariusz Przydatek
Mariusz Przydatek
March 19, 2025
1 min
Lookalike Audiences Algorithm with GA4 & Salesforce Data
Code
Lookalike Audiences Algorithm with GA4 & Salesforce Data
Here's an algorithm for creating lookalike audiences using standard data from Google Analytics and…
Personalized Content Discovery with AI-Driven EPGs
Essentials
Personalized Content Discovery with AI-Driven EPGs
Introduction Let's break down how AI can prioritize channels in an Electronic Program Guide (EPG…
Integrate Lead Scoring with Marketing Tools
Martech
Integrate Lead Scoring with Marketing Tools
Introduction Integrating lead scoring with other marketing tools is crucial for maximizing its…
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