About Us

The world of Connected TV (CTV) is evolving at an unprecedented pace. It’s a landscape filled with groundbreaking opportunities, but also with complex acronyms, shifting technologies, and fragmented data. For advertisers, publishers, and platforms trying to navigate this new frontier, finding a clear, authoritative voice can be a challenge.

"All About CTV" was created to be that voice. We are a dedicated resource, powered by the team at TruffleTV OÜ, committed to demystifying the complexities of the modern television advertising landscape.

Our Mission

Our mission is simple: To empower advertising and media professionals with the knowledge, insights, and context needed to thrive in the era of decisioned TV.

We believe that a more informed industry is a more effective one. By providing clear, data-driven analysis and fostering a deeper understanding of the ecosystem, we aim to help build a more transparent, efficient, and valuable marketplace for everyone.

Our Philosophy

• Clarity Above All: We cut through the noise and industry jargon to provide practical, easy-to-understand explanations of the topics that matter most.
• Driven by Data, Not Hype: Our analysis is rooted in real-world data and industry trends. We focus on what is actually happening in the market, not just the latest buzzwords.
• Focused on the Future: While we learn from the past, our eyes are set on what’s next. We explore the emerging technologies and strategies that will shape the future of television.
• For a Healthier Ecosystem: We believe that transparency and shared knowledge benefit everyone—from the publisher selling inventory to the advertiser buying it, and ultimately, the viewer. We advocate for practices that build trust and long-term value.

What You'll Find Here

On "All About CTV," you will find in-depth articles, practical guides, and expert commentary designed to help you make smarter decisions. Whether you are looking to understand the nuances of yield management, the challenges of data fragmentation, or the potential of contextual advertising, our goal is to be your essential resource.

Thank you for joining us. The conversation about the future of television is happening now, and we're excited to be a part of it with you.