Context is King: Redefining Yield Management in Decisioned TV Advertising![Alex Rahaman]()
September 05, 2025
2 min
Editor's Pick This Week
Partnerships for Scaling CTV Campaigns![Frederik Olav]()
March 20, 2025
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Top CTV Advertising Trends in 2025![Frederik Olav]()
March 20, 2025
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Context is King: Redefining Yield Management in Decisioned TV Advertising![Alex Rahaman]()
Introduction Connected TV (CTV) advertising has entered a new chapter. What was once a premium…
September 05, 2025
2 min
Partnerships for Scaling CTV Campaigns![Frederik Olav]()
Introduction IBM Watson Media's OTT capabilities enhance CTV ad delivery in several ways, leveraging…
March 20, 2025
1 min
ACR Targeting Solutions in AdTech![Mariusz Przydatek]()
Introduction ACR Targeting Solution in the adtech space refers to the use of Automatic Content…
March 19, 2025
1 min
Streamline LTV Calculation with GA4 and Monday.com CRM![Frederik Olav]()
LTV calculation To automate the Customer Lifetime Value (LTV) calculation using APIs from Google…
March 20, 2025
2 min
Lead Scoring Algorithm with GA4 Data
March 18, 2025
1 min
Lookalike Audiences Algorithm with GA4 & Salesforce Data![Mariusz Przydatek]()
Here's an algorithm for creating lookalike audiences using standard data from Google Analytics and…
March 19, 2025
2 min
Top CTV Advertising Trends in 2025![Frederik Olav]()
Introduction: The Rise of Connected TV (CTV) Connected TV (CTV) has become a dominant force in…
March 20, 2025
3 min
Personalized Content Discovery with AI-Driven EPGs![Mariusz Przydatek]()
Introduction Let's break down how AI can prioritize channels in an Electronic Program Guide (EPG…
March 19, 2025
2 min
Person-Based Viewership Data Challenges![Frederik Olav]()
Introduction The issue with person-based viewership data primarily revolves around privacy concerns…
March 18, 2025
1 min
Maximize Marketing ROI with Customer Lifetime Value (LTV)![Frederik Olav]()
Understanding and Leveraging Use-Cases in Digital Marketing Customer Lifetime Value (LTV) is a…
March 19, 2025
3 min
Boost Conversions with Lead Scoring
March 17, 2025
3 min
Unlocking Value with Lookalike Audiences
January 02, 2025
5 min
Martech
Top Martech Trends for 2025
January 01, 2025
5 min
Integrate Lead Scoring with Marketing Tools![Mariusz Przydatek]()
Introduction Integrating lead scoring with other marketing tools is crucial for maximizing its…
March 18, 2025
2 min
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